A calf is the offspring of a cow and a bull. Female calves usually stay with the dairy farmer to grow as a cash cow. On the other hand, male calves are sold by the dairy farmers to veal farmers. Subsequently, the veal farmer breeds and fattens the rosé veal calves for veal production.

Rosé veal calves is a luxury product, which is rich of taste compared to white veal. Because of its young age, the meat is pink of color, soft and very tender. The meat is rich of important nutritions, easily digestible and it has a low fat content. For these reasons, rosé veal fits perfectly into a healthy diet.

During the fattening period the calves stay in the form of group housing in stables until they are ready for slaughter. The stables meet all the legal requirements, to assure that the calves grow up in an environment with plenty of space, day light and ventilation.

In general, the animals remain together as a group, according to the so called All-in-all-out system. This reduces the extent of anxiety and the chance that diseases get spread throughout the stables. In addition, the calves do not receive any substances banned by the government, such as growth promoters and hormones.

Housing, birth weight, growth capacity, wheat straw, race and condition all play an important role regarding the food requirements. To realize a high efficiency with a high growth capacity, the calves are fed a ration that is precisely tailored .

Half of the feed consists of home-grown maize forage. This maize is mostly supplemented with ingredients and residual products from the human industry, which among others include potato shreds, rapeseed and maize meal.  All feed components used are GMP-certified, indicating that they comply with the guidelines of the IKB, or Integrated Chain Management scheme.

The specific knowledge and expertise of the veal farmers contribute to the high level of animal welfare. In addition, the SKV (Foundation for Quality Guarantee of the Veal Sector) monitors all veal farmers intensively to secure the health of the calves and the quality of the feed.